Dr. Love NMN · Review Hub

The funnel at a glance

Sales page2 bottles $238 + $10 S&H
3 bottles $327 free shipping
6 bottles $522 free shipping

→

Upsell 1 · more NMN2-bottle buyers: Buy 2 get 1 $138
3-bottle buyers: Buy 3 get 2 $207
6-bottle buyers: Buy 6 get 3 $414No → one pack smaller at the same $69 ($69 / $138 / $207)

→

Upsell 2 · ROAR Lion’s ManeBuy 3 get 2 $147
$49 per paid bottleNo → Buy 2 get 1 $98

→

Upsell 3 · FocusBuy 3 get 2 $147
$49 per paid bottleNo → Buy 2 get 1 $98

→

Thank youHow-to-take video
+ order summary

60-SECOND WALKTHROUGH

How to leave feedback

HTML7PAGES

TAKE THE WHOLE FUNNEL WITH YOU

One master HTML. Every page.

All pages, images, styling and demo clicks in one file, with a jump menu for every page and popup. Fonts and videos stream from the review link, so videos need an internet connection. Everything else works offline.

Download master HTML ↓Preview master in browser ↗Single HTML file · 5.2 MB

THE FULL SEQUENCE

Review each page.

1 sales page · 3 Upsell 1s · ROAR · Focus · 3 popups · thank you

SALES PAGE · STORY VIDEO + 2/6/3 BUY BOX

NMN Sales Page

Video on top, the Hong Kong story, why it’s personal, NAD+ explained simply, the 3 things to check, two buy boxes, FAQ, label and references

2 bottles $238 + S&H · 3 bottles $327 · 6 bottles $522

View page ↗Download HTML ↓ 2.0 MB

UPSELL 01 · 2-BOTTLE BUYERS

NMN: Buy 2, Get 1 Free

Shown only to 2-bottle buyers. Offer card at the fold, then the “don’t run out” story

3 bottles for $138 · popup 2 for $69

View page ↗Download HTML ↓ 625 KB

UPSELL 01 · 3-BOTTLE BUYERS

NMN: Buy 3, Get 2 Free

Shown only to 3-bottle buyers. Offer card at the fold, then the “don’t run out” story

5 bottles for $207 · popup 3 for $138

View page ↗Download HTML ↓ 707 KB

UPSELL 01 · 6-BOTTLE BUYERS

NMN: Buy 6, Get 3 Free

Shown only to 6-bottle buyers. Offer card at the fold, then the “don’t run out” story

9 bottles for $414 · popup 5 for $207

View page ↗Download HTML ↓ 711 KB

DOWNSELL 01 · POPUP

A Smaller NMN Pack, Same $69 Price

Opens when Upsell 1 is declined. 3-bottle version shown; each package has its own, one step smaller

$69 · $138 · $207

View page ↗Download HTML ↓ 707 KB

UPSELL 02 · ROAR LION’S MANE

ROAR: Buy 3, Get 2 Free

Same for every buyer. “NMN in the morning, Lion’s Mane in the evening” bridge story

5 bottles for $147 · popup 3 for $98

View page ↗Download HTML ↓ 634 KB

DOWNSELL 02 · POPUP

ROAR: Buy 2, Get 1 Free

Opens when Upsell 2 is declined

3 bottles for $98

View page ↗Download HTML ↓ 634 KB

UPSELL 03 · FOCUS

Focus: Buy 3, Get 2 Free

Same for every buyer. Cells vs. messengers: NMN + Focus as one morning routine

5 bottles for $147 · popup 3 for $98

View page ↗Download HTML ↓ 709 KB

DOWNSELL 03 · POPUP

Focus: Buy 2, Get 1 Free

Opens when Upsell 3 is declined

3 bottles for $98

View page ↗Download HTML ↓ 709 KB

COMPLETION

Thank You + How to Take NMN

How-to-take video and an order summary that totals whatever was clicked

Final page of the funnel

View page ↗Download HTML ↓ 165 KB

PREVIEW

See it on a phone or a desktop.

DECISIONS FOR YOU

Two quick calls.

The new video

The sales page plays Robert’s current NMN video for now (sound levelled; the original was very quiet). The new story-led script runs about 7 minutes: the Hong Kong shelf, his grandfather’s ring, NAD+ explained, 3 things to look for, and a stronger close. It comes with a filming guide for his phone. The upsell and thank-you clips are short extra reads from the same shoot.

A · Robert films the script as written (Recommended)
B · Edit the script first
C · AI avatar instead (needs paid HeyGen + Robert’s consent clip)

ROAR price on Upsell 2

ROAR at $49 a paid bottle (Buy 3 Get 2, $147) works out to $29.40 a bottle, about the same as ROAR’s own 6-bottle price. That’s fine as a customer reward, but it is not cheaper than ROAR’s own front end.

A · Keep $49 (Recommended)
B · Use $39 so it clearly beats the ROAR front end
C · Other

Please confirm before launch

Prices. Front end = the live nmn-evr2 page: $119 / $109 / $87 a bottle for 2 / 3 / 6 bottles (straight 2/3/6 per Cody; the live page adds 1 and 2 free bottles). The live page says “+ Shipping” on 2 bottles with no amount, so $10 is a proposal. NMN back end $69 per paid bottle (Cody), ROAR and Focus $49. Each popup is one pack smaller at the same price, not a lower price.
Savings math. Savings are shown against the $119 two-bottle price. The live page’s “$197” strikethrough and “SAVE 50%” are not used, because we couldn’t verify $197 was a real selling price.
Claims removed. Alzheimer’s risk, blood sugar and diabetes, heart and blood pressure, “reverses aging”, “repairs DNA”, “best on the planet”, the Dr. Sinclair and “Harvard-backed” lines, the results timeline and the mouse-study citations. The page uses structure/function language and cites human NMN studies only.
Directions. The live page says both “2x daily with meal” and “once a day with or without food”. This build follows the label: 2 capsules once a day, first thing in the morning, on an empty stomach. Please confirm.
Robert’s story. The grandfather’s ring, “Dad said it’s all genetic” and the Cincinnati visit come from his podcast interviews. On the page we left out the word dementia, so the story is about why he cares, not a promise about NMN. Robert should confirm he’s happy telling it here, and that he takes NMN every morning.
FDA line. “In September 2025 the FDA concluded NMN can be sold as a dietary supplement” is accurate. It is not an approval of any benefit, and the FAQ says so.
Bottle art and photos. NMN and ROAR packshots are matte studio renders made from the real bottles and labels; Focus uses the approved Focus-funnel renders. The walking couple, the NAD+ cell and the ROAR-with-mushroom photo are AI-generated illustrations (the couple is captioned as illustrative). The Hong Kong shelf and label photos are from Robert’s own footage.
Proof to add. A photo of Dr. Josh Helman, the third-party test certificate (COA) for NMN, and exact follower counts would strengthen the page. The Focus bottle label itself says “Helps End Brain Fog”; the pages say “helps clear occasional brain fog”, but the label wording should get a compliance look.
Followers line. The stats bar says “Millions follow Dr. Love” (his own sites cite 5M+). Confirm, or give exact counts to show.
ROAR timing. The ROAR label says to take it before a meal; the ROAR page says 2 hours before bed. Upsell 2 uses Robert’s “Lion’s Mane in the evening” line. Please confirm.
Checkout add-on. The live checkout adds a $22 “How to Prevent Alzheimer’s” video program. It isn’t on these pages; rename it before it appears in this funnel.
Footer links (Terms, Privacy, Refund, Contact) are not linked yet. The label phone (786) 206-1924 differs from the page phone (305) 209-0853. We used the page phone.

Quality score

8.48 /10

Round 2 independent review of v1.1 (pass mark 8.5, every dimension 7+): 8.48. v1.2 fixes the flagged items; re-score pending.

offer clarity{'score': 9.0, 'weight': 10.7, 'evidence': [{'path': 'qa/critic-r2/upsell-1-2-bottle.txt', 'sha256': '4b2dca9f5429183ecb975b8f3ba1b0062ff8e52e9a6f861d67aea3e188f08d07'}, {'path': 'qa/critic-r2/upsell-1-3-bottle.txt', 'sha256': 'b57a940ce1f2f234989a78d8271cbcafa8b24693aca4b311ddab426c06949086'}, {'path': 'qa/critic-r2/sales.txt', 'sha256': 'bf83d8849b4f8ab7266f11ff58e98246f3bf222b1670936a9b6eb9be4504fb9c'}, {'path': 'qa/critic-r2/measurements.json', 'sha256': '33d9f0b03f5ef3679dc2f40c080a394862e69b74a6a05ca39ef689ce2fb34ebf'}]}
persuasion arc{'score': 6.0, 'weight': 8.9, 'evidence': [{'path': 'qa/critic-r2/half-upsell-2-d.png', 'sha256': 'c23112ac931361af44ff6f192eea4b736cac66f754e9fd4448e98d873fcda7f7'}, {'path': 'qa/critic-r2/half-upsell-3-d.png', 'sha256': 'eb34bbfd925251547ae944ff1e2170487a0ca96ad6250d12c6f34905450a5df0'}, {'path': 'qa/critic-r2/half-upsell-1-3-bottle-d.png', 'sha256': '5c1d245448129ca4bc211caf3ca8dffd9ea1db2892d74186ac1557a0d4f96eff'}, {'path': 'qa/critic-r2/upsell-2.txt', 'sha256': 'cc26b4e5c04e9a50d0afb037c9b1975582ed8e035ab331a6d95ff001b942d1c7'}, {'path': 'qa/critic-r2/upsell-3.txt', 'sha256': '7fe0279b837cb2fce72bf23d770b727f32cfdc53b84685a005601ef9adc00462'}]}
headline hook{'score': 9.0, 'weight': 4.1, 'evidence': [{'path': 'qa/critic-r2/sales-d-fold.png', 'sha256': 'e9efed2a0937a920680c7df0c49d6920c8a6284d9e2296c30c3c8d01858e04c0'}, {'path': 'qa/critic-r2/sales-m-fold.png', 'sha256': '5c8b8a6ebf641985157d30aa3a39a685603acfc3cda5df11e9a8c6888c9c3ec6'}]}
proof{'score': 7.5, 'weight': 5.0, 'evidence': [{'path': 'qa/critic-r2/crop-sales-science-d.png', 'sha256': '804fdbbf856153f9882c557b750039f958c07862d0c03e29c4d368c12d2589bd'}, {'path': 'qa/critic-r2/sales.txt', 'sha256': 'bf83d8849b4f8ab7266f11ff58e98246f3bf222b1670936a9b6eb9be4504fb9c'}, {'path': 'qa/critic-r2/half-upsell-3-d.png', 'sha256': 'eb34bbfd925251547ae944ff1e2170487a0ca96ad6250d12c6f34905450a5df0'}]}
objections{'score': 9.5, 'weight': 2.9, 'evidence': [{'path': 'qa/critic-r2/crop-sales-label-close-d.png', 'sha256': 'f78f3deb47e2714d9112f0f127b17d5627c4bf8ba99d07242e314fe265842b9d'}, {'path': 'qa/critic-r2/upsell-1-6-bottle.txt', 'sha256': '376e22405c7f4ec58302bdde7aae1dfd23428c2f7133267247049a9ab3c44a89'}], 'reason': 'Guarantee, 8-question FAQ, full label, references and doctor-check line cover the main objections.'}
voice{'score': 9.5, 'weight': 4.6, 'evidence': [{'path': 'qa/critic-r2/sales.txt', 'sha256': 'bf83d8849b4f8ab7266f11ff58e98246f3bf222b1670936a9b6eb9be4504fb9c'}, {'path': 'qa/critic-r2/thank-you.txt', 'sha256': '1956514d6773e454dacb735f767b59730e2a0ade0b738f67a22ca1bee72b3d2c'}, {'path': 'qa/critic-r2/upsell-2.txt', 'sha256': 'cc26b4e5c04e9a50d0afb037c9b1975582ed8e035ab331a6d95ff001b942d1c7'}], 'reason': 'Consistent first-person Dr. Love voice on sales and upsells (r1 POV switch fixed).'}
hierarchy cta{'score': 9.0, 'weight': 5.6, 'evidence': [{'path': 'qa/critic-r2/sales-m-fold.png', 'sha256': '5c8b8a6ebf641985157d30aa3a39a685603acfc3cda5df11e9a8c6888c9c3ec6'}, {'path': 'qa/critic-r2/crop-sales-hero-m.png', 'sha256': '46e2e32214a1829dd035a13eb4bf18932cde93eab7f5938cd6e1d1fa8619d2ee'}, {'path': 'qa/critic-r2/upsell-2-popup-m.png', 'sha256': '6cf90af350d8bd677191c6a925d496c0fa93b298b4f9eccc614018df735c98be'}, {'path': 'qa/critic-r2/measurements.json', 'sha256': '33d9f0b03f5ef3679dc2f40c080a394862e69b74a6a05ca39ef689ce2fb34ebf'}]}
layout polish{'score': 8.0, 'weight': 3.6, 'evidence': [{'path': 'qa/critic-r2/crop-sales-story-d.png', 'sha256': '8a90b7ecfae0a579c15bf2ba6c51b4b1a88990961844ed16321a0a2eca7aa860'}, {'path': 'qa/critic-r2/crop-sales-science-d.png', 'sha256': '804fdbbf856153f9882c557b750039f958c07862d0c03e29c4d368c12d2589bd'}, {'path': 'qa/critic-r2/crop-review-top-d.png', 'sha256': '261140f607f6f97658db25a4b935b21e8a6445f7647ba6b1e8978685b0d35594'}]}
buy box{'score': 8.0, 'weight': 22.8, 'evidence': [{'path': 'qa/critic-r2/crop-sales-buybox-d.png', 'sha256': '10318e9871907b3c4a31f80b9d05219fc27b1c16cea3381eb7a1594e017b5452'}, {'path': 'qa/critic-r2/crop-sales-buybox-m.png', 'sha256': '774edba5e9595948529b907adc3d644e028b7bbd7a77fc79f65223b61bc1d563'}, {'path': 'qa/critic-r2/crop-u1-6-offer-d.png', 'sha256': '4b5deacdbdd5df4ef9426a3fcd8455654f3045b2d154c46d2e8c206777bf834e'}, {'path': 'qa/critic-r2/crop-u1-3-top-m.png', 'sha256': 'dab44d6311111a58d7b2a6754e881fdcaad329e2891e435227c5cc9f9a947e16'}, {'path': 'qa/critic-r2/upsell-2-popup-m.png', 'sha256': '6cf90af350d8bd677191c6a925d496c0fa93b298b4f9eccc614018df735c98be'}, {'path': 'qa/critic-r2/upsell-1-3-bottle-popup-d.png', 'sha256': '3fdb3d7a3f117c0998dbd9f4dd3dd59fe6ff841e6c95af4a2a5d02bbe248df9a'}]}
visual imagery{'score': 9.0, 'weight': 8.1, 'evidence': [{'path': 'qa/critic-r2/half-upsell-1-3-bottle-d.png', 'sha256': '5c1d245448129ca4bc211caf3ca8dffd9ea1db2892d74186ac1557a0d4f96eff'}, {'path': 'qa/critic-r2/crop-sales-label-close-d.png', 'sha256': 'f78f3deb47e2714d9112f0f127b17d5627c4bf8ba99d07242e314fe265842b9d'}, {'path': 'qa/critic-r2/crop-sales-science-d.png', 'sha256': '804fdbbf856153f9882c557b750039f958c07862d0c03e29c4d368c12d2589bd'}, {'path': 'qa/critic-r2/half-upsell-2-d.png', 'sha256': 'c23112ac931361af44ff6f192eea4b736cac66f754e9fd4448e98d873fcda7f7'}]}
brand fidelity{'score': 9.5, 'weight': 13.3, 'evidence': [{'path': 'qa/critic-r2/crop-u1-6-offer-d.png', 'sha256': '4b5deacdbdd5df4ef9426a3fcd8455654f3045b2d154c46d2e8c206777bf834e'}, {'path': 'qa/critic-r2/crop-review-top-d.png', 'sha256': '261140f607f6f97658db25a4b935b21e8a6445f7647ba6b1e8978685b0d35594'}, {'path': 'qa/critic-r2/sales-d-fold.png', 'sha256': 'e9efed2a0937a920680c7df0c49d6920c8a6284d9e2296c30c3c8d01858e04c0'}], 'reason': 'Forest green/gold/red logo system carried across pages; hub hero now green.'}
mobile{'score': 9.5, 'weight': 3.5, 'evidence': [{'path': 'qa/critic-r2/crop-sales-buybox-m.png', 'sha256': '774edba5e9595948529b907adc3d644e028b7bbd7a77fc79f65223b61bc1d563'}, {'path': 'qa/critic-r2/measurements.json', 'sha256': '33d9f0b03f5ef3679dc2f40c080a394862e69b74a6a05ca39ef689ce2fb34ebf'}, {'path': 'qa/critic-r2/upsell-2-popup-m.png', 'sha256': '6cf90af350d8bd677191c6a925d496c0fa93b298b4f9eccc614018df735c98be'}], 'reason': 'No horizontal overflow at 375 on any page; popups fit 375x667; progress labels hidden on mobile.'}
continuity{'score': 8.5, 'weight': 6.9, 'evidence': [{'path': 'qa/critic-r2/review.txt', 'sha256': '268f0b09a7071ec0e9e63b3228eeba58e59a51bcaf5181386c6c21af1ddcca05'}, {'path': 'qa/critic-r2/crop-review-top-d.png', 'sha256': '261140f607f6f97658db25a4b935b21e8a6445f7647ba6b1e8978685b0d35594'}, {'path': 'qa/critic-r2/thank-you.txt', 'sha256': '1956514d6773e454dacb735f767b59730e2a0ade0b738f67a22ca1bee72b3d2c'}]}

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